GTA Awards

The world’s largest blind-tasted food awards Great Taste, has just released the stars of 2014 and The Coconut Kitchen is amongst the producers celebrating as its Easy Thai Green Curry Paste is now part of this year’s elite group of products that won the coveted 3 GOLD STARS! Only 153 products out of 10.000 entries this year won the accolade of 3 stars after up to 40 high profile food experts agreed it was deserved.
But the good news for The Coconut Kitchen did not stop there as its Easy Massaman Curry Paste and its Honey, Garlic and Pepper Sauce were also awarded a GOLD STAR and are now are now able to proudly carry the little gold and black Great Taste logo too.

Judged by over 400 of the most demanding palates belonging to food critics, chefs, cooks, members of the Women’s Institute, farmers and a host of food writers and journalists, Great Taste is widely acknowledged as the most respected food accreditation scheme for artisan and speciality food producers.  When a product wears a Great Taste label it carries a badge of honour but more importantly, the Great Taste logo is a signpost to a wonderful tasting product – and hundreds of judges have worked hard to discover the very best through hours and hours of blind-tasting.

“This year has been a great surprise to us! Lots of our customers keep telling us that our Green Thai Curry is the best and we have been spurred on by their comments but to have this formally recognised by some very knowledgeable food critics at the Guild of Fine Food is fantastic news for us”, explains Sales Director and Paul Withington.
“Our aim for our bottled sauces has always been to make it easy for consumers to replicate the dishes we serve at our restaurant and we hope that we are getting there now as both the Green curry and the Massaman curry are our biggest sellers at the restaurant and of course the Honey, Garlic & Pepper Sauce we use as a marinade for our spare rib starter, another very popular dish”, says Executive Chef and Product Development Director Preechaya Phetprasert.
Paul continued, “Last year was the first time we entered the competition and our Pak Chong Hot Chilli Sauce won a GOLD STAR. That opened a lot of doors for us and as a result we now have over 80 stockists UK wide so hopefully this year, as we now have a total of 4 winners in our range will be even better. We will be exhibiting all our products on the Food & Drink Wales Showcase stand at the Specialty Food Fair in London’s Olympia in September so were hoping for a busy two days there!

Great Taste is simply about taste, not clever branding or smart packaging.  Judges are presented with a spoonful of jam, a pie, a slice of salami, or a cup of espresso, with no wrappings, jars or marks – and they taste, confer and re-taste before making the decision on whether a product should be a 1-, 2- or 3-star winner.  In total more than 12 judges will have tasted and commented on each product.

This year a massive 10,000 products entered into Great Taste and of those products, 153 have been awarded 3-star.  A panel of supremely talented judges including; Masterchef judge and restaurant critic Charles Champion, BBC Food Programme presenter Sheila Dillon, Great British Bake Off winner Frances Quinn, MasterChef 2013 Natalie Coleman, food buyers from Harrods, Fortnum & Mason, Selfridges, Harvey Nichols and Whole Food Markets, and chefs including Michelin Star chef Russell Brown have together re-judged and tasted yet again the 3-star winners to finally agree on the 2014 Top 50 Foods, the Golden Fork Trophy winners as well as the new 2014 Supreme Champion.

Finally on Monday, 8 September, at a nail-biting Awards’ Dinner at the Royal Garden Hotel, London, the great and the good from the world of fine food will gather to hear who has won the Golden Fork Awards and the final applause will be reserved for the Great Taste Supreme Champion 2014.

No Comments

Post a Comment